 Last week Facebook had the digital world buzzing with an abundance of announcements at its F8 conference. Online most of the immediate chatter went one of the following ways
Read article I’ve been writing my entire life, but I’ve only been blogging for about half a year. I’ve found that while there’s a science to it, there is no exact formula. You can write about anything, in any style you want, which is why many have a hard time getting things going. But let’s look at this as a positive. As I was scouring the internet this morning, I ran across an Ad Week post about the famous “1984” Super Bowl commercial from everybody’s favorite Apple. The article was written by Steve Hayden who served as senior vice president and creative director at Chiat/Day, the agency behind the memorable spot.
Read article We love online video at Gate6. We think it is a wonderful tool that, when used correctly, elevates brands to levels that numbers and facts just can’t. Videos evoke emotions; this is why people love the movies so much. You can read a script all you want, but it’s not until you see that blue avatar coming at you in 3D, that you actually grasp the full experience.
Read article At Gate6 most of our clients initially come to us with a pretty good idea of what they want out of their brands. In fact, most potential clients are already engaged in full business operations, and simply want solutions to help them improve and get to the next level. At this stage the word branding usually does not sound like the greatest idea.
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Writing for the web is very different than writing for other types of media. The people who visit your website do not read your web pages the way they read books, magazines, newspapers or brochures. You may want to say a lot on each page, but web users are in a hurry,
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