 Managing a corporate blog can be a very complicated and frustrating task at times. For starters everyone and their mom seems to have a blog these days and if you check out other business websites (like I often do) you’ll most certainly find a cornucopia of varying corporate versions each aspiring to be the next blog that helps define the digital marketing revolution. Put all of this together and it can make your head spin.
Read article Websites. More often than not they’re the first thing consumers see when they search for a brand. Of course we know they are not the only online channels where someone can find a company; Facebookand Twitter are both somewhat viable sources. However, for now at least, the company website is still king when it comes to making that all important first impression.
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A couple weeks ago I had the pleasure of attending a seminar/conference on social media. In attendance, as I expected, were many self proclaimed social media “experts”, also commonly referred to as “gurus”.
Read article In Luke Sullivan’s acclaimed book, “Hey, Whipple, Squeeze This” a brand is described as the following:
“A brand isn’t just the name on a box and it isn’t the thing in the box, either. A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.”
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