Promoting Social Media Pages on Your Website
We’ve all seen them before, in fact it’s a rare thing to go to a website these days and not see links to a company’s social media pages. However, while many companies have social links on their websites, a lot of companies aren’t capitalizing on the chance to use their websites as a platform to promote social pages like Facebook. Why is this important? Well for starters, most consumers become social followers of your brand after they see something enticing elsewhere on the Web, and often times this is through a company website/blog.
Here are a few tips to help you maximize the social icons on your sites:
- Place your social icon buttons in a prominent place on your website, newsletter or blog and link them to the corresponding page. Also, you can create an entire section for your social presence like we did with our Mingle Section (Click above image to expand).
- Try placing your social icons throughout your site, not just the homepage. Remember, visitors don’t always enter your site through the homepage.
- Use plug-ins. Facebook & Twitter both offer plugins that can do everything from highlight the latest posts on your site to showing logged in users which of their friends have already liked your company’s page. Here are the lists for Facebook & Twitter.
- The last and most obvious thing you should do is to make sure you promote your pages anytime you get the chance, whether through your blog, personal pages, newsletters and even an email signature.
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