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I’ve been writing my entire life, but I’ve only been blogging for about half a year. I’ve found that while there’s a science to it, there is no exact formula. You can write about anything, in any style you want, which is why many have a hard time getting things going. But let’s look at this as a positive. As a working professional in the industry I can say first hand that in the digital marketing business it can be hard to stay on top of all the trends and changes that seemingly occur on a daily basis. So much so, that sometimes it feels like we’re all so busy jumping to and fro from the next big thing, to the next-next big thing that we tend to forget, and in many cases, abandon the basic tools that have proven to be successful for us time and time again. I had the opportunity to sit down with our Interactive Director, Sudhir Subbaiah and chat a little about the key differences between digital and traditional agencies and the shift that’s taking place in the marketing world, needless to say Sudhir tended to lean towards the digital side of things. Here are some excerpts from our conversation.
Read article Summer is upon us, which means we’ve undoubtedly entertained the notion of lazing about on a chaise lounge while sipping something chilled and fruity in some remote destination. But since we no longer have the luxury of a three-month, no obligation break from reality like we did back in the day, we approach summer vacations in a slightly different way. Read article As I was scouring the internet this morning, I ran across an Ad Week post about the famous “1984” Super Bowl commercial from everybody’s favorite Apple. The article was written by Steve Hayden who served as senior vice president and creative director at Chiat/Day, the agency behind the memorable spot.
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