I’ve been writing my entire life, but I’ve only been blogging for about half a year. I’ve found that while there’s a science to it, there is no exact formula. You can write about anything, in any style you want, which is why many have a hard time getting things going. But let’s look at this as a positive.

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I am not an avid tweeter, something I probably shouldn’t admit to working at Gate6. On the other hand, Lad, cubemate and resident social media guru (so sick of that term right now), is constantly tweeting up a storm on behalf of our clients.  It’s not that I can’t get into it; I’m actually fascinated with condensing information into 140 characters and leaving it at that. Good stuff. But I just don’t make the time for it.

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What is Planking: Planking is the act of lying face down with arms to the sides in unusual public spaces and photographing it to share online. In form, it is nearly identical to the Lying Down Game, which became popular in the United Kingdom in 2010.

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As I was scouring the internet this morning, I ran across an Ad Week post about the famous “1984” Super Bowl commercial from everybody’s favorite Apple. The article was written by Steve Hayden who served as senior vice president and creative director at Chiat/Day, the agency behind the memorable spot.

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