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After reading through Lad’s post from last week, I was reminded of two things: Read article As a working professional in the industry I can say first hand that in the digital marketing business it can be hard to stay on top of all the trends and changes that seemingly occur on a daily basis. So much so, that sometimes it feels like we’re all so busy jumping to and fro from the next big thing, to the next-next big thing that we tend to forget, and in many cases, abandon the basic tools that have proven to be successful for us time and time again. |
